The Brand Audit

Assessing a brand's integrity, clarity and consistency

The Smith & Jones Brand Audit is a diagnostic tool that helps companies evaluate how effectively they represent and deliver their brand strategy across all points of consumer contact. It's a third-party analysis of a brand’s verbal and visual communications, designed to assess the brand’s integrity, clarity and consistency.

We examine every element of your brand identity – from signage, packaging, vehicles and POS to advertising, collateral, and web – to see how they support or conflict with your predetermined positioning strategies.

The Smith & Jones Brand Audit also considers your stakeholders’ perceptions of the brand, gathered through interviews with executives, employees, customers and your competitors’ customers.

Finally, the Brand Audit prioritizes a list of specific actions required to bring the brand into alignment with your upmarket ambitions.