Brand Spanking News

During my weekend reading, I came across another study about the role search is playing in travel marketing. Again, the results point to the power of brand - more than three quarters of all visits studied were from search queries that included branded search terms. The study found a 6% increase in branded searches, a 6% decrease in generic travel searches, and a 26% decrease in searches for specific destinations. 

Online, at least, consumers are showing signs of increased brand preference. See the article here.