S&J partners with Stone

Troy, NY – Smith & Jones has joined forces with The Stone Agency of Raleigh, NC to create a strategic alliance that will develop branding initiatives for biotech and other high tech companies here in New York’s Tech Valley.

The partnership combines Smith & Jones expertise in the area of brand strategy and identity with The Stone Agency’s expertise in working with high tech and biotech companies. The partnership first initiative is supporting the Novozymes brand introduction to the US fuel ethanol industry at the upcoming International Fuel Ethanol Workshop and Expo (IFEW 2007).

“Smith & Jones’ expertise in developing brand strategies and identities is a perfect complement to our expertise in biotech,” said The Stone Agency president Michele Stone. “We are looking forward to putting their talents to work for our clients in the this and other high tech categories.”

“We’ve admired the work of The Stone Agency for years and look forward to bringing their formidable capabilities to our clients, and our capabilities to theirs,” said Mark Shipley, chief thinker for Smith & Jones. “Each agency has individually proven to be among the best in the business. Together, we will be a formidable team worthy of any challenge in the high tech and biotech arenas.”