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Throughout his 20+ year career in brand development, Mark has played a leading role in discovering and implementing brand building programs for GE, Heineken, Kodiak Boots, Silhouette, Vermont Pure and many others. Under his direction, this firm's work has been recognized by the American Marketing Association, The One Club, New York Festivals, The London International Awards, numerous category-specific and regional organizations, and most importantly, our moms.
A co-founder and President at Smith & Jones, Mark's chief
thinking responsibilities include translating insight into strategic
and creative direction, and ensuring that all brand communications
reinforce our clients’ upmarket brand positions. He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute's
Lally School of Management and the Executive MBA program at The University at Albany.
Mark is Chair of Camp Chingachgook's Board of Managers, a member of the Board of Directors for The Arts Center of the Capital Region, Past-president of the American Marketing Association of New York's Capital Region, and has served on the boards of The Eddy, Beginnings Day Care Centers and The Hunger Action Network.
In his free time, Mark is an avid traveler, skier, hiker and kayaker.
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