S&J rebrands telco

CornerStone Telephone today unveiled the company’s new brand identity and announced the launch of its new website, created by Smith & Jones.

“CornerStone Telephone is continuously adding new services and products for our customers and new regions to our trading area. Our previous brand messaging no longer reflected the fast growth of our company, and our previous website simply couldn’t keep up,” said Don Walsh, COO of CornerStone Telephone Company. “Smith & Jones helped us update our brand position to be more in line with where we are now, and where CornerStone is going in the future.”

“When it comes to telecommunications and Internet service providers, CornerStone is the cream of the crop. Their new brand position reflects this, in a down to earth, honest and truthful way,” said Mark Shipley, Chief Thinker of Smith & Jones. “Their new website incorporates the latest Web 2.0 technology, including a CMS that allows us to add content on the fly, a content strategy that will allow them to take advantage of the Long Tail, Search Engine Optimization, Search Engine Marketing, email marketing, online bill-pay, online self-care, online customer and technical support, flash demos and much more.”

About CornerStone Telephone Company

CornerStone Telephone Company is a facility based integrated communications provider specializing in services for business customers. Recently ranked 746 in the INC. 5000 fastest growing companies, and number one in the region by the Capital District Business Review, the company services business customers in New York, Massachusetts and Pennsylvania. Established in 2001, CornerStone has over 115 employees and 8,000 customers. The company is headquartered in Troy, N.Y. with offices in Poughkeepsie, Syracuse, New York City, Nyack, Oneonta and Amsterdam.