CEBA Awards honor Smith & Jones

Troy, NY (October 2007) – Silhouette’s ‘Simplicity Through Perfect Design’ trade advertising campaign took top honors this month in American Business Media’s 12th Annual Creative Excellence in Business Advertising (CEBA) awards at Lincoln Center in New York City. Created by brand consultancy Smith & Jones of Troy, New York, the campaign consists of a series of quietly dynamic eight-page booklet, the impact of which lies in the subtle interplay of iconic words and symbolic images.

Jamie Cocca-Pelton, US marketing manager for Silhouette, commented, “We are delighted with the ‘Simplicity Through Perfect Design’ creative campaign because it so well captures the essence of Silhouette eyewear: timeless beauty and perfect design.”

According to Sara Tack, Principal Artist at Smith and Jones, "As a designer, it is especially gratifying to work with a client such as Silhouette that holds design in such high regard, as is evidenced by the numerous design awards Silhouette has won for the company's beautiful products. It is particularly fitting that this campaign has won this award as well."

Smith & Jones’ award-winning work for Silhouette was nominated for the CEBA Awards by the highly regarded eye care industry publication, 20/20 Magazine, and shared the spotlight with campaigns for Nucor, The Wall Street Journal, Business Week, Yahoo!, and agencies including Ogilvy and BBDO.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its over 300 member companies reach an audience of more than 100 million professionals and represent nearly 5000 print and online titles and 1000 Trade Shows and well over $20 billion in annual revenues. Honoring outstanding achievement in business media advertising, the CEBAs draw hundreds of entries and enhance relationships between advertisers, agencies and publishers. The CEBAs have become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world’s top agencies.

To view a complete winners list and corresponding art, visit www.CEBA-awards.com.