Square 1 Bank to S&J

Troy, NY –Square 1 Financial of Durham, North Carolina engaged Smith & Jones to help promote brand advocacy through an overhaul of the company’s online brand presence, including a complete rebuilding of the brand’s website to meet Web 2.0 standards and improve the Square 1 online banking experience.

According to Robert Orr, SVP Strategic Development at Square 1, “Our business model is dependent on building our referral network. Smith & Jones was referred to us by someone we trust. When a firm that exists to create brand advocacy has their own brand advocates, you know that they are walking the walk. That’s why we approached Smith & Jones to help us with this important effort.”

“Square 1 Bank and Smith & Jones are a perfect fit, because the people at Square 1 get it. They are entrepreneurs serving entrepreneurs, just like us. Their core values are in line with our core values. And they understand the important role brand positioning plays in turning customers and key influencers into brand advocates,” commented Mark Shipley, Chief Thinker at Smith & Jones.

Square 1 Bank specializes in providing financial services to venture backed companies and venture capitalists. Based in Durham, North Carolina, Square 1 currently has eight locations throughout the country, each strategically located in venture hotspots – Boston, NY Metro, Washington DC , Raleigh/Durham Research Triangle, Austin, Seattle, Silicon Valley, and San Diego.