Mount Snow gets kitschy

Mount Snow’s Whiter and Brighter campaign now includes all new and improved radio advertising! Smith & Jones’ approach to the spots involved a highly, over-dramatized spin on the typical ski resort attempt to drive mountain attendance.

With ding-dongy music and exaggerated, animated voices, the Mount Snow announcer finishes it all off by bringing an “It’s Shake ‘N Bake and I helped” nostalgic feel to the mountain getaway experience.

 “Mount Snow has such a high-spirited and perky culture and it only made sense to bottle it and deliver that message with saccharinly-sweet fake TV personalities from the ‘50s,” says Mark Shipley, Chief Thinker at Smith & Jones.

Have a listen...

Come for the snow

Little snowmaker

Whitening power