S&J to rebrand Mooradians

Mooradian’s Furniture has named Smith & Jones agency of record. Beginning immediately, the firm will be developing a new brand identity and relaunch strategy for the chain of furniture retail stores.

“Mooradian’s has gone through many changes over the years,” said Bill Mooradian. “When my grandfather, Mihran Mooradian, first started out, we were known for having some of the best quality merchandise in the marketplace. We selected Smith & Jones to help us return the Mooradian name to its rightful place and look forward to working with them as we move into the next phase of our business.”

“We are honored to work with one of Upstate New York's oldest and most respected businesses,” said Mark Shipley, Chief Thinker for Smith & Jones. “Mooradian's is known for their quality and craftsmanship and we are delighted to have the opportunity to reinterpret their brand in a way that will take their message on to a new generation of consumers.”