Silhouette Names S&J AOR

July 5, 2005 — Silhouette, manufacturers of prestige ophthalmic and sun eyewear, has named Smith & Jones as U.S. agency of record for marketing services. "At Silhouette, we are very passionate about creating eyewear that is superior in design and craftsmanship," commented Arnold Schmied, president of Silhouette. "The people at Smith & Jones share this passion. Their attention to detail and commitment to creating long lasting impressions that reflect the aesthetic of our brand made them a natural choice for our marketing." "We are honored to have the opportunity to work with the premiere brand in prestige eyewear," said Mark Shipley, Chief Thinker, Smith & Jones. "Silhouette's designs are works of art and it is a pleasure to create campaigns that express the character of this wonderful brand." Silhouette is the newest addition to the agency's ever growing roster of national and regional clients. In the past year, Smith & Jones has been retained as the agency of record for advertising and/or public relations services for Michelin Footwear; Ito En, which produces TEAS' TEA; deBeer Lacrosse; Vassar Brothers Medical Center; Cornerstone Telephone Company and Heineken's specialty import division Star Brand Imports, which imports Paulaner, Hacker-Pschorr, Birra Moretti, Affligem, Fischer and Murphy's Stout and Murphy's Red into the United States. Headquartered in Linz, Austria and with offices in Green Island, New York, Silhouette is celebrating 40 years of designing and producing eyewear that combines top quality with excellent wearing comfort and fashionable design. Silhouette is a leading international frame manufacturer - the company's creative pioneering spirit and numerous revolutionary innovations continue to set yardsticks for the industry worldwide.