Trade honors S&J

ATLANTA, GA -- Healthcare Marketing Report has named Smith & Jones recipient of the Silver Award for the company's Northeast Back Institute campaign within the medical practice newspaper advertising category. Selected from among 3,900 entries for the Report's Twenty-Third Annual Healthcare Advertising Awards, the campaign, 'Get Back To Living,' highlighted the Institute's full service program that showcases treatment options to traditional back surgery.

"We are honored to receive a Silver Award for the 'Get Back To Living' campaign," said Mark Shipley, Chief Thinker for Smith & Jones. "The Healthcare Advertising Awards is the oldest, largest and most prestigious awards program within this industry. It is a privilege to continually do award winning work for our clients."

Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report. Healthcare Marketing Report is the nation's leading publication covering health marketing with over 5,000 readers each month.

In addition to the Northeast Back Institute, Smith & Jones has created award-winning advertising campaigns for a number of healthcare providers. The agency received the Best Of Show award for a campaign supporting St. Francis Hospital's Orthopedic Center as well as numerous Gold and Silver Awards for campaigns done on behalf of Vassar Brothers Hospital.