SILHOUETTE OPTICAL

Why they came to us: Fashion eyewear leader for 40 years, Silhouette’s dominance was challenged by big fashion names entering the category.

How we moved the brand upmarket: We elevated the brand out of the fleeting world of fashion and into the enduring universe of design, repositioning Silhouette as Simply the best eyewear in the world.

The result: Americans who once hated glasses wear their Silhouettes proudly and the U.S. is now the fastest growing of 55 international markets.