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WINDHAM MOUNTAINWhy they came to us: The new owners' dream was to turn their small mountain operation into a big mountain brand. How we moved the brand upmarket: We uncovered the authentic, fun-loving sensibilities of Windham culture and built a brand position that promises a playful, sophisticated alpine experience. The result: The new Windham identity has reignited passion for the brand and helped turn the resort into a desirable travel and tourism destination. |