New book features S&J client

The Lovemarks Effects: Winning In The Consumer Revolution by Kevin Roberts, CEO of Saatchi & Saatchi, includes a feature on Silhouette Optical and Silhouette Stories. In this sequel to his first book, Lovemarks, the author highlights companies whose brand building efforts exemplify the concept of inspiring brand advocacy.

”Creating Lovemarks is all about the ability to understand a consumers’ dreams, to know what they want… and to create great experiences that make your brand a loved part of their lives,” Roberts writes in his book. Brands in the book include Ben & Jerry’s, Proctor & Gamble, Benetton, Aveda and Silhouette. “

The goal of the Silhouette Stories campaign was to encourage brand wearers to express their love for the Silhouette brand and share that love with eyeglass wearers the world over,” said Mark Shipley, chief thinker for Smith & Jones.

“The tremendous success of the campaign is very gratifying. Having this important work sited as “among the best” by an internationally recognized leader in brand building is a great honor.”

Silhouette Stories is an integrated brand building campaign for the eyewear brand. It features ‘love stories’ to Silhouette from people who believe Titan Minimal Art (TMA), Silhouette’s signature eyewear frame had changed their outlook on wearing glasses.