S&J Receives Two Awards

The 24th annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, has announced that Smith & Jones is the recipient of two awards for branding work for Capital Region Neurosurgery. A record 4,300 entries were received in this year’s competition, making the awards the largest healthcare advertising competition.

The branding work, Imagine Life Without Back Pain, calls attention to Capital Region Neurosurgery’s ability for prospective patients to meet with the region’s premiere back specialists within 48 hours from initial contact. Treatment for most people can begin on the first visit. A visual of a man swinging a golf club with the tagline “I’d Become A Better Driver” appears in one version of the advertisement and a woman holding a young child on her shoulders appears in another with the tagline “I’d Stand Up For Children.” Each characterization underscores the key message point of getting back to doing the things that you enjoy. The accompanying logo represents a person that is free from back pain by communicating feelings of joy, flexibility and freedom of movement.

 

“It is a privilege to be recognized by this prestigious competition and we are honored to continuously do award-winning work for our clients,” said Mark Shipley, chief thinker for Smith & Jones. “Capital Region Neurosurgery wanted a brand identity that reflected the superior and accessible service that they have on offer. Winning these awards validates that we were able to communicate that message to the public.”

In addition to Capital Region Neurosurgery, Smith & Jones has created award-winning branding work for a number of healthcare providers. In previous years, the consultancy received a Best Of Show award for branding work supporting St. Francis Hospital’s Orthopedic Center and numerous Gold and Silver awards for branding work done on behalf of Vassar Brothers Medical Center and a silver award from Healthcare Marketing Report for branding work for the Northeast Back Institute.

The Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare awards competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.