Brand Spanking News filter by tag: research

During my weekend reading, I came across another study about the role search is playing in travel marketing. Again, the results point to the power of brand...  read more...

In the current issue of UpMarket, Vol. II, Issue 5: Keeping a brand upmarket in a downturn, I discuss the Amygdala and its triggering of the fight or flight response during a recession.  read more...