S&J Promotes Ellis Medicine

Smith & Jones has been named agency of record for Ellis Medicine in Schenectady, New York. The Troy-based agency will conduct market and competitive research and develop a marketing communications strategy to help the Ellis organization meet its goals. A multi-channel marketing campaign will launch in the third quarter of 2010.

“We are pleased to be working with Smith & Jones to help communicate all that Ellis Medicine has to offer,” said Ellis Medicine President & CEO James W. Connolly. “We have made incredible progress in restructuring and strengthening our organization over the last few years and have a lot of great stories to tell.”

“Ellis Medicine has a long tradition of innovation, progressive treatments and the highest standards of care,” states Mark Shipley, Chief Thinker at Smith & Jones. “While this heritage is well known to the Schenectady community, our job is to get the word out to New York’s greater Capital Region about the new Ellis – its expanded breadth of services and its role as a leader in the delivery of health care.”

About Ellis Medicine

Ellis Medicine is the only provider of acute hospital care in Schenectady County, a diverse upstate New York community of 150,000 people located just west of the state capital. Ellis operates three main campuses: Ellis Hospital for inpatient and emergency care; Bellevue Women’s Center for inpatient obstetric and gynecology services (women’s health); and Ellis Health Center for outpatient services, primary and wellness care (Medical Home), short term rehabilitation and long term care. With more than 600 affiliated physicians and 3,400 employees, Ellis Medicine is one of the region's largest employers.