The Hospital marketing Blog



07.15.14 / 4:00pm / Alan Beberwyck

Owned media opportunities in the hospital environment

Why spend all of your budget on expensive broadcast media when you can invest in your own channels? We call it “owned media;” channels you d… view more

06.03.14 / 8:15am / Caitlin Mooney

Media Trend: Cutting the cable cord

Traditional television viewership certainly isn’t dead, but allocating a portion of your television dollars to digital video streaming allow… view more

05.27.14 / 8:15am / Caitlin Mooney

Maternity Marketing features baby bumps

Ellis campaign features pregnant women and their baby bumps as a fun and light-hearted way to socially engage expectant mothers. view more

05.20.14 / 8:20am / Ashley Quimby

The millennial’s healthcare search

As millennials like me gain independence and look for healthcare providers for the first time, companies must adjust their marketing strateg… view more
Smith & Jones creates campaign for cardiac screening program at Ellis Medicine for Mother's Day promotion. view more

05.05.14 / 8:15am / Caitlin Mooney

Social media tips from the world’s largest webinar

The best tips from HubSpot's webinar: “The Secrets to Success on Social Media.” view more

04.15.14 / 3:35pm / Caitlin Mooney

Columbia Memorial Names S&J AOR

Columbia Memorial will be working with Smith & Jones to reposition their health network and develop integrated marketing campaigns. view more
Healthcare marketing agency, Smith & Jones, is conducting a nationwide survey to study healthcare marketing trends. view more

02.12.14 / 10:00am / Alan Beberwyck

Tools & standards to sustain your brand

Policing your repositioned healthcare brand takes vigilance, communication and uncompromising standards. Here are some tools and roles we re… view more

01.24.14 / 10:00am / Caitlin Mooney

Ribbon Cutting Welcomes Strategic Partners

A ribbon cutting ceremony on January 14, 2014, celebrated the official grand opening of Burst Marketing at its new location; a Troy, NY, off… view more
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