Healthcare Marketing White Papers
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The Mobile Health Revolution
Healthcare Consumers: The New Reality
This white paper looks at how each generation of healthcare consumers makes their purchase decisions, and how hospital and physician practice marketers can engage each segment of the healthcare audience.
Organizational Alignment for Healthcare Brands
Learn how hospitals and physician practices can use marketing to help define and communicate the organization’s mission so every member of the healthcare team understands their role in keeping the brand promise.
The Socialization of Medicine and Managing Online Channels
Patients are turning to social networks for health advice and to forge closer relationships with their doctors. This white paper offers strategies to manage online information, review sites and social channels.
Navigating The Healthcare Organizational Hierarchy
This white paper looks at how hospital marketers can navigate complex healthcare organization politics to engage internal stakeholders in the marketing strategy.