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Proactive vs Reactive Healthcare Marketing

Current Issue

Proactive vs Reactive Healthcare Marketing

In this issue of Protocol, we will discuss the difference between proactive and reactive marketing, and how to deal with the competitive environment, internal pressures and crisis management. more

Social Checkup: Take the vitals of your hospital’s social media policy

Volume 3 | Issue

Social Checkup: Take the vitals of your hospital’s social media policy

The importance of a social media policy for hospitals and physician practices more

The ACO Cheat Sheet for Hospital Marketers

Volume 3 | Issue 6

The ACO Cheat Sheet for Hospital Marketers

The effects of healthcare reform on hospital marketing more

How To Market Primary Care

Volume 3 | Issue 5

How To Market Primary Care

The effects of The Affordable Care Act on primary care more

The Changing Media Landscape

Volume 3 | Issue 4

The Changing Media Landscape

Media consumption among the four generations, opportunities to target key audiences with new media channels, how to leverage owned and earned media, and how to reallocate media budgets to reflect thes… more

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