“Power of 10” gets 10

Following the release of MapInfo Professional version 10.0 and the launch of a global campaign by Smith & Jones, Pitney Bowes Business Insight announced this week that customers around the world are giving the new software a perfect 10. The global campaign aimed at current users suggested that “You be the judge,” and offered a free evaluation version to demonstrate the software’s powerful new features and user-friendly interface.

At a presentation to a group of current users in New Zealand last month, the response was overwhelmingly positive. The photo below, snapped after the product managers’ presentation, shows customers’ scores for MapInfo Professional v.10.0.

Pitney Bowes Business Insight customers show their satisfaction as they rate the new release of MapInfo Professional at a presentation in New Zealand.

“The new release of MapInfo Professional helps re-establish the product’s leadership position as an industry-leading solution for decision makers in several key vertical markets,” said Patrick Reilly, Illuminator for Smith & Jones. “There is also an opportunity to gain new market share from consumers who may not recognize their need for sophisticated mapping and geographic analysis products.”

Pitney Bowes Business insight hired Troy-based Smith & Jones to create an integrated marketing campaign for the new release of its most popular mapping and geographic analysis software product. The campaign targeted both current MapInfo Professional users and non-users of GIS and mapping products with elements including banner advertising, e-mail marketing, print ads and web landing pages. The campaign will run through December 2009 in the Americas, Europe, Middle East, Africa, Asia and the Pacific Rim.

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.) provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Visit www.pbinsight.com for more information.

About Smith & Jones

Smith & Jones is an advertising agency that specializes in moving brands upmarket. We develop identity programs to give brands a competitive advantage and integrated marketing campaigns that inspire brand advocacy.

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