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<title>
<![CDATA[Brand Spanking News: filter by tag: brand]]>
</title>
<link>
http://www.smithandjones.com/brand-spanking-news
</link>
<pubDate>
Tue, 07 Sep 2010 23:40:47 -0400
</pubDate>
<lastBuildDate>
Tue, 07 Sep 2010 23:40:47 -0400
</lastBuildDate>
<item>
<title>
<![CDATA[Branded online travel searches on the rise]]>
</title>
<description>
<![CDATA[During my weekend reading, I came across another study about the role search is playing in travel marketing. Again, the results point to the power of brand...]]>
</description>
<link>
http://www.smithandjones.com/branded-travel-search
</link>
<pubDate>
Mon, 30 Jun 2008 00:00:00 -0400
</pubDate>
</item>
<item>
<title>
<![CDATA[Amygdalas and fMRIs and branding, oh my]]>
</title>
<description>
<![CDATA[In the current issue of <a target="_blank" href="/content1251.html"><i>UpMarket</i>, Vol. II, Issue 5: Keeping a brand upmarket in a downturn</a>, I discuss the Amygdala and its triggering of the fight or flight response during a recession.]]>
</description>
<link>
http://www.smithandjones.com/branding-amygdalas-fmris
</link>
<pubDate>
Sat, 14 Jun 2008 00:00:00 -0400
</pubDate>
</item>
<item>
<title>
<![CDATA[Dead brand illustrates value of branding]]>
</title>
<description>
<![CDATA[There's a great article in today's New York Times about the continued brand recall of Altria cast-off Brim...]]>
</description>
<link>
http://www.smithandjones.com/dead-brand-recall
</link>
<pubDate>
Thu, 05 Jun 2008 00:00:00 -0400
</pubDate>
</item>
<item>
<title>
<![CDATA[A memorable fundraising event]]>
</title>
<description>
<![CDATA[Yesterday afternoon, my wife and I went to the annual fund raising gala for the Arts Center of the Capital Region. It was the best fund raising event I've been to in a very, very long time. What made it so?]]>
</description>
<link>
http://www.smithandjones.com/memorable-fundraising
</link>
<pubDate>
Mon, 02 Jun 2008 00:00:00 -0400
</pubDate>
</item>
<item>
<title>
<![CDATA[What is a brand?]]>
</title>
<description>
<![CDATA[For more than twenty years, I've held firm to the position that a brand is what the consumer says it is. So what do they say it is?]]>
</description>
<link>
http://www.smithandjones.com/what-is-a-brand
</link>
<pubDate>
Tue, 20 May 2008 00:00:00 -0400
</pubDate>
</item>
<item>
<title>
<![CDATA[Northworst Airlines]]>
</title>
<description>
<![CDATA[I flew to Memphis this weekend with my family. Unlike most of my trips lately, when flights have been delayed or missed and I had to be "re-routed", not much was memorable about this flight.]]>
</description>
<link>
http://www.smithandjones.com/northworst-airlines
</link>
<pubDate>
Mon, 12 May 2008 00:00:00 -0400
</pubDate>
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