Brand Spanking News: filter by tag: experience

Amygdalas and fMRIs and branding, oh my

Sat, 14 Jun 2008 00:00:00 -0400

In the current issue of UpMarket, Vol. II, Issue 5: Keeping a brand upmarket in a downturn, I discuss the Amygdala and its triggering of the fight or flight response during a recession.

A memorable fundraising event

Mon, 02 Jun 2008 00:00:00 -0400

Yesterday afternoon, my wife and I went to the annual fund raising gala for the Arts Center of the Capital Region. It was the best fund raising event I've been to in a very, very long time. What made it so?

Is the air free, or what?

Tue, 27 May 2008 00:00:00 -0400

Yesterday, I was helping my wife in the garden. She needed the wheelbarrow, which needed air in one of its tires (tubeless, separated from the rim, too much for my hand pump to handle - but that's another story).

I removed the tire, threw it in the trunk and headed down to one of the two mini mart / gas stations closest to my house. I drove right past the one that sells air for 50 and went to the one that has free air, but charges 3 more for gas.

Paddle Me, Please

Sat, 17 May 2008 00:00:00 -0400

Went to the Adirondack Paddlefest in Old Forge this weekend to look for a second sea kayak. The festival is put on each year by Mountainman Outdoor Supply Company, and is one of, if not the largest paddlefest in the Northeast.