S&J rebrands MapWorld

Smith & Jones recently completed a rebranding and event marketing campaign for Pitney Bowes Business Insight, formerly Pitney Bowes MapInfo. The Troy-based agency was responsible for creating a new identity for the annual MapWorld User Conference to integrate new seminar content for customers of Pitney Bowes sister company, Group 1 Software.

“MapWorld has been one of the top user conferences for Location Intelligence solutions and geographic analysis software for the last 15 years,” said Amanda Wheeler, Account Manager at Smith & Jones. “In its new incarnation as Insights User Conference, the trade show has been expanded to offer presentations for Group 1 Software customers. We’ll be reaching an even larger audience, and covering a broader selection of Business Intelligence and Customer Communication topics.”

Wheeler added, “Smith & Jones’ expertise in brand building and marketing helped Pitney Bowes Business Insight reposition the conference, successfully leveraging its strong industry presence and introducing the show’s many benefits to a new audience of Group 1 customers.”

“This was one of several brand-building projects we’ve undertaken to help MapInfo Corporation transition its business into the Pitney Bowes Business Insight brand,” states Mark Shipley, Chief Thinker at Smith & Jones. “We’re looking forward to more opportunities to communicate the brand’s unique value propositions, and to defining the company’s visual identity.” The Insight User Conference ’09 took place on June 3-5 at The Orlando Omni Resort at Championsgate, located in Orlando, Florida. The three-day conference included more than 80 sessions covering critical business topics, product presentations and hands-on training for Pitney Bowes Business Insight solutions.

Pitney Bowes Business Insight (a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.) provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Visit www.pbinsight.com for more information.

Smith & Jones specializes in developing integrated marketing strategies and identity programs that give organizations the competitive advantage, inspire consumer advocacy and move brands upmarket. [Smith & Jones is an advertising agency that specializes in moving brands upmarket. We develop identity programs to give brands a competitive advantage and integrated marketing campaigns that inspire brand advocacy.]

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