MI Pro 10.0 debuts

Smith & Jones announced the launch of a global campaign this week for MapInfo Professional version 10.0. Pitney Bowes Busienss Insight hired the Troy-based agency to create an integrated marketing campaign for the new release of its most popular mapping and geographic analysis software product.

The campaign targeted both current MapInfo Professional users and non-users of GIS and mapping products. Campaign elements included creative units for electronic and print elements, as well as e-mail marketing and Internet landing pages. The campaign will run through December 2009 in markets around the world.

“MapInfo Professional is an industry-leading solution for decision makers in several key vertical markets,” said Patrick Reilly, Market Research Specialist for Smith & Jones. “The new release is an opportunity to re-establish the product’s leadership position with current users and gain new market share from consumers who may not recognize their need for sophisticated mapping and geographic analysis products. Smith & Jones’ communication strategy addressed each segment with value propositions that clearly illustrated the new features and benefits of this powerful release.”

“Smith & Jones has partnered with MapInfo and the Pitney Bowes organization for more than 10 years. In that time, we’ve helped develop and execute several product launches, vertical market campaigns, Internet marketing and brand-building projects including the new Pitney Bowes Business Insight brand,” states Mark Shipley, Chief Thinker at Smith & Jones. “In this campaign, we leveraged many of the successes we achieved in the last significant version release of the MapInfo Professional product to drive customer retention and market expansion.”

Pitney Bowes Business Insight (a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.) provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Visit www.pbinsight.com for more information.

Smith & Jones is an advertising agency that specializes in moving brands upmarket. We develop identity programs to give brands a competitive advantage and integrated marketing campaigns that inspire brand advocacy.

###