<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet title="XSL_formatting" href="/rss/xsl.xml" type="text/xsl"  media="screen"?>
<rss version="2.0">

<channel>
<title>
<![CDATA[Brand Spanking News]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1233.html]]>
</link>
<description>
<![CDATA[by Mark Shipley]]>
</description>
<item>
<title>
<![CDATA[Furniture retailer takes shot at vacation travel]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1694.html]]>
</link>
<description>
<![CDATA[Raymour &amp; Flannigan furniture is advertising Staycations - they want you to buy furniture instead of taking a trip. If more advertisers do this, could it have a negative impact on travel?. ]]>
</description>
<pubDate>
<![CDATA[Tue, 12 Aug 2008 11:35 am]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Gone Fishing]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1695.html]]>
</link>
<description>
<![CDATA[I'm King Salmon Fishing in Alaska. No posts until I get back. ]]>
</description>
<pubDate>
<![CDATA[Fri, 01 Aug 2008 7:00 am]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Waiting in lines]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1281.html]]>
</link>
<description>
<![CDATA[This morning, I took one of my employees to The Apple Store to purchase the new iPhone 3G. We've been rather swamped lately, he's put in more than his share of extra time and he really wanted one, so I thought this would be a nice thank you.We arrived at the store at 7:50 am. ]]>
</description>
<pubDate>
<![CDATA[Fri, 11 Jul 2008 1:54 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Branded online travel searches on the rise]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1277.html]]>
</link>
<description>
<![CDATA[During my weekend reading, I came across another study about the role search is playing in travel marketing. Again, the results point to the power of brand - more than three quarters of all visits studied were from search queries that included branded search terms. ]]>
</description>
<pubDate>
<![CDATA[Mon, 30 Jun 2008 9:30 am]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Can a travel search engine inspire me to go?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1275.html]]>
</link>
<description>
<![CDATA[In a recent article on SearchEngineWatch.com, Elisabeth Osmeloski discusses two new travel search sites that are designed to &quot;inspire&quot; users to go places. The sites, Uptake (formerly Kanga) and TravelMuse, certainly package travel and tourism &quot;information&quot; differently than the current top booking sites. ]]>
</description>
<pubDate>
<![CDATA[Tue, 24 Jun 2008 3:26 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[What does your LinkedIn network say about you?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1274.html]]>
</link>
<description>
<![CDATA[I was bouncing around my LinkedIn account last night and a funny thought came to mind:

What does your number of LinkedIn connections say about you?

Does a small number, like 3 or 4, say that you're not very popular? Or that you're indifferent to social networks? That you're a hermit? Or that you're busy doing more important things?

How about a number like 648? Does that say you are extremely popular? Are you between the ages of 14 and 29? Do you really know that many people? Are you trying to sell something, and just working the numbers? Or are you trying to communicate that you are &quot;one phone call away from the White House&quot;?I use LinkedIn about 1 hour per month. After about two years, I have 107 people in my network. ]]>
</description>
<pubDate>
<![CDATA[Thu, 19 Jun 2008 7:20 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Camp Chingachgook vs. your destination]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1272.html]]>
</link>
<description>
<![CDATA[I dropped off my daughter at summer camp this morning. She's going to be an assistant counselor, working the next nine weeks for $11 per day (typical day = 8am - 10pm. ]]>
</description>
<pubDate>
<![CDATA[Wed, 18 Jun 2008 9:11 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[What do toasters have to do with brand loyalty?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1273.html]]>
</link>
<description>
<![CDATA[A few years back, we bought a Dualit toaster from Williams Sonoma. It was a great toaster, and looked great on the counter. ]]>
</description>
<pubDate>
<![CDATA[Tue, 17 Jun 2008 4:45 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Amygdalas and fMRIs and branding, oh my]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1256.html]]>
</link>
<description>
<![CDATA[In the current issue of UpMarket, Vol. II, Issue 5: Keeping a brand upmarket in a downturn, I discuss the Amygdala and its triggering of the fight or flight response during a recession.

In the last issue of Upmarket, Vol. ]]>
</description>
<pubDate>
<![CDATA[Sat, 14 Jun 2008 9:28 am]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Dead brand illustrates value of branding]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1250.html]]>
</link>
<description>
<![CDATA[There's a great article in today's New York Times about the continued brand recall of Altria cast-off Brim and the company that plans to revive it. If you or anyone at your organization questions the value a strong brand brings to the table, have them read this.. ]]>
</description>
<pubDate>
<![CDATA[Thu, 05 Jun 2008 4:22 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[A memorable fundraising event]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1249.html]]>
</link>
<description>
<![CDATA[Yesterday afternoon, my wife and I went to the annual fund raising gala for the Arts Center of the Capital Region. It was the best fund raising event I've been to in a very, very long time. ]]>
</description>
<pubDate>
<![CDATA[Mon, 02 Jun 2008 9:15 am]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Is the air free, or what?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1247.html]]>
</link>
<description>
<![CDATA[Yesterday, I was helping my wife in the garden. She needed the wheelbarrow, which needed air in one of its tires (tubeless, separated from the rim, too much for my hand pump to handle - but that's another story).I removed the tire, threw it in the trunk and headed down to one of the two mini mart / gas stations closest to my house. ]]>
</description>
<pubDate>
<![CDATA[Tue, 27 May 2008 1:41 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[It's Memorial Day Weekend]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1245.html]]>
</link>
<description>
<![CDATA[I'm taking a three day weekend. I deserve it, and so do you. ]]>
</description>
<pubDate>
<![CDATA[Sat, 24 May 2008 9:30 am]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[What's the future of the American Idol brand?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1244.html]]>
</link>
<description>
<![CDATA[I have a prediction: If David Archuletto wins American Idol tonight, the show will see a huge drop in viewership next year.What's makes me so sure?Our research shows that, every year, authenticity and credibility become stronger and stronger brand preference drivers. Archuletto is a very good singer, but lacks in authenticity. ]]>
</description>
<pubDate>
<![CDATA[Wed, 21 May 2008 3:53 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[What is a brand?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1241.html]]>
</link>
<description>
<![CDATA[For more than twenty years, I've held firm to the position that a brand is what the consumer says it is. So what do they say it is?A guy named Noah Brier plans to find out. ]]>
</description>
<pubDate>
<![CDATA[Tue, 20 May 2008 9:59 am]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Special Sauce]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1240.html]]>
</link>
<description>
<![CDATA[Last night we didn't want to cook so we went to a new restaurant that just opened down the hill from our house - Brunswick Barbecue &amp;amp; Brew.&amp;nbsp; We took our kids along, two certified vegetarians (see the irony?).Despite the fact that it was their first weekend open, the food was terrific. I ordered the Kansas City rack of ribs, my wife ordered the ribs with the Memphis rub. ]]>
</description>
<pubDate>
<![CDATA[Mon, 19 May 2008 12:15 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Paddle Me, Please]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1239.html]]>
</link>
<description>
<![CDATA[Went to the Adirondack Paddlefest in Old Forge this weekend to look for a second sea kayak. The festival is put on each year by Mountainman Outdoor Supply Company, and is one of, if not the largest paddlefest in the Northeast. ]]>
</description>
<pubDate>
<![CDATA[Sat, 17 May 2008 9:35 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Moheb, falafel man and brand strategist]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1238.html]]>
</link>
<description>
<![CDATA[There's an Egyptian cafe called Marmora right down the street from my office.&amp;nbsp; It's run by a gentleman named Moheb, who does all the cooking, most of the table waiting and busing. Every time I walk into his restaurant, Mo greets me with a big smile. ]]>
</description>
<pubDate>
<![CDATA[Thu, 15 May 2008 1:20 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Live Richly, Deadbeat]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1237.html]]>
</link>
<description>
<![CDATA[Last month, I bought a new mattress. It was a super premium mattress, 100% latex with organic cotton cover. ]]>
</description>
<pubDate>
<![CDATA[Wed, 14 May 2008 8:40 pm]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Northworst Airlines]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1236.html]]>
</link>
<description>
<![CDATA[I flew to Memphis this weekend with my family. Unlike most of my trips lately, when flights have been delayed or missed and I had to be &quot;re-routed&quot;, not much was memorable about this flight.When I boarded the plane, no one smiled at me and said &quot;hi&quot; or &quot;welcome to...&quot;The inside of the plane was ... ]]>
</description>
<pubDate>
<![CDATA[Mon, 12 May 2008 10:27 am]]>
</pubDate>
</item>

</channel>



</rss>
