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<![CDATA[UpMarket]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/buzz/upmarket.php]]>
</link>
<description>
<![CDATA[Published seven times per year, upMarket is our enewsletter covering marketing issues and trends impacting premium brands.]]>
</description>
<item>
<title>
<![CDATA[UpMarket Vol. II, Issue 5: How to keep your brand upmarket in an economic downturn]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1251.html]]>
</link>
<description>
<![CDATA[Virtually every study I&rsquo;ve seen shows that those brands that continue to invest in marketing during times of economic uncertainty emerge from the downturn much stronger than their more cautious competitors.Whether or not you are in the position to maintain or increase your budget, there are a number of things you should do to improve your situation in a recession. ]]>
</description>
<pubDate>
<![CDATA[Thu, 12 Jun 2008 13:05:10 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[You can change their minds, literally.]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1213.html]]>
</link>
<description>
<![CDATA[According to the results of a research study that were released last month, $1,000 golf clubs will help you hit the ball farther and more accurately...]]>
</description>
<pubDate>
<![CDATA[Thu, 28 Feb 2008 14:27:41 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: United we brand]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content1183.html]]>
</link>
<description>
<![CDATA[For brand ambassadorship to really take off, the brand has to connect emotionally with a group of people even more important than the end consumer...]]>
</description>
<pubDate>
<![CDATA[Wed, 14 Nov 2007 15:54:27 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: Truth is the new lie!]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content987.html]]>
</link>
<description>
<![CDATA[&ldquo;&hellip;people are tired of ads in all their forms. They don&rsquo;t believe anything we say, and it doesn&rsquo;t work. If you want them to react, to feel or buy, tell them the truth! The truth is the new lie!&rdquo;]]>
</description>
<pubDate>
<![CDATA[Mon, 23 Apr 2007 16:41:16 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: The brand check-up]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content735.html]]>
</link>
<description>
<![CDATA[One of the biggest challenges with building a premium brand is
maintaining a healthy balance between growing the business and
maintaining consistency in your brand communications program.]]>
</description>
<pubDate>
<![CDATA[Tue, 16 Jan 2007 15:54:11 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: Unbreakable Resolutions]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content716.html]]>
</link>
<description>
<![CDATA[We've compiled this short youtube video to help you keep your word in 2007. If you know a repeat resolution breaker, pass it on.]]>
</description>
<pubDate>
<![CDATA[Wed, 27 Dec 2006 12:09:04 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: Measuring brand strength]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content580.html]]>
</link>
<description>
<![CDATA[Can you, as the principal brand evangelist, defend your positioning, and prove that it drives the long term success of the brand in the marketplace? Absolutely. Here's how.]]>
</description>
<pubDate>
<![CDATA[Wed, 11 Oct 2006 17:32:01 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: Are you experienced?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content504.html]]>
</link>
<description>
<![CDATA[Everywhere we look, reports confirm that fewer consumers are making purchases purely for material gain &hellip; that, instead of acquiring stuff, people young and old are spending their money and time having experiences.]]>
</description>
<pubDate>
<![CDATA[Wed, 06 Sep 2006 16:36:29 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: Is blog a four-letter word?]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content376.html]]>
</link>
<description>
<![CDATA[When considering upmarket brands, consumers put more thought and energy into their purchases, do quite a bit more online research and demand more transparency from the upmarket brands they choose.]]>
</description>
<pubDate>
<![CDATA[Thu, 15 Jun 2006 13:26:00 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[UpMarket: Baby boomers? Big deal!]]>
</title>
<link>
<![CDATA[http://www.smithandjones.com/content391.html]]>
</link>
<description>
<![CDATA[There&rsquo;s an unmistakable youth bias in brand communications, and it&rsquo;s not a new problem. It deals with the unabashed over-representation of younger looking (and acting) people in the marketing messages that we see and hear each day.]]>
</description>
<pubDate>
<![CDATA[Sat, 15 Apr 2006 18:50:14 EDT]]>
</pubDate>
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