Tack Interviewed for AIGA

Troy, NY – An interview with Smith & Jones’ Principal Artist and co-founder Sara Tack was recently featured on the AIGA Upstate New York web site. In the interview, Tack discusses her career, the decision to start Smith & Jones, her sources of inspirations, challenges faced by women designers, and offers advice to young people entering the graphic design business. The full interview can be found here.

“This interview allowed me to share my thoughts and ideas with members of the AIGA – a community I’ve been involved with most of my career,” Tack said. In addition to her role with Smith & Jones, Tack is SVP of Image and Identity for Wanderlust, and an adjunct professor at Rensselaer (RPI) where she teaches identity design, color theory, advanced typography and publication design. “AIGA helps keep me informed and feeling connected to the design community at large, while providing a forum to connect with designers on the local level,” Tack explains. “It’s one of our best, all inclusive resources for design education, history, current debates and relevant issues surrounding our profession.”

Smith & Jones is an advertising agency that specializes in moving brands upmarket. We develop identity programs to give brands a competitive advantage and integrated marketing campaigns that inspire brand advocacy. Wanderlust, our travel and tourism division, provides marketing and branding expertise to destinations, resorts and tourism attractions, uncovering insights and building integrated marketing programs to attract travelers.

About AIGA

Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. AIGA now represents more than 20,000 design professionals, educators and students through national activities and local programs developed by 65 chapters and 200 student groups. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. The Upstate New York chapter of over 200 professional, associate, educator, and student members is committed to promoting excellence in design within the regional corporate, academic, and social matrix of Upstate New York. For more information visit upstatenewyork.aiga.org.

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